The Apartment Department - A Podcast for Multifamily Marketers
Welcome to The Apartment Department - the podcast for multifamily marketers by multifamily marketers, co-hosted by Chris Johnson and Anne Baum and produced by Carlos Marquez.
The purpose of The Apartment Department is to invite collaboration within the multifamily marketing space through discussions around data, going back to basics, digital marketing, and adapting to changes in apartment marketing by thinking differently. Our goal for every episode is for our listeners to walk away with one actionable item you can implement within your organization.
We invite you to listen, comment, follow our page, share episodes, and invite yourself on as a guest (seriously, though, we love collaboration). We appreciate your support, and welcome to The Apartment Department!
Episodes
24 episodes
Are you Ready for the Future? Video Marketing 101 with Kristi Fickert
In this episode, join co-hosts Anne and Chris with guest Kristi Fickert, SVP of Growth and Marketing at Kurie, to discuss the value of streaming video ads for multifamily. For so long, TV advertising was out...
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Season 2
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Episode 6
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43:35
600 Secret Shops Revealed: Fixing the Fractured Prospect Journey with Eden Chai
In this episode Eden Chai, co-founder and CMO of Flair shares critical findings from their new secret shop tool which, after gathering data from over 600 shops allowed Eden to draw one conclusion: the prospect journey is fractured (or dare we s...
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Season 2
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Episode 5
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45:54
The Art of Efficiency: Smarter Marketing with Sarah Wieman
In this episode Chris and Anne welcome back a fan favorite, Sarah Wieman, to discuss how marketers can embrace technology and trends to find marketing efficiencies. They cover topics like supplier consolidation, technology to gain every d...
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Season 2
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Episode 4
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43:28
Innovation Everywhere: Specialization, Centralization, and AI with Chelsea Kneeland
Chelsea Kneeland, Innovation Insider at Multifamily Insider, is an expert at what is coming next in multifamily innovation. In this very special episode, she gives us her take on where multifamily is going next when we use words like "spe...
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Season 2
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Episode 3
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49:12
Inside the Mind of an Operator: Stacey Hampton on Solving Occupancy Challenges and Selling Marketing
In this episode, Stacey Hampton, founder of AssetNOI, and all around multifamily expert takes us into how top-notch operators analyze, diagnose, and solve occupancy challenges. In addition, she shares with us how she is able to sell marketing b...
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Season 2
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Episode 2
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46:30
Hello 2025: A Year in Review with Chris and Anne
In this episode, co-hosts Chris Johnson and Anne Baum reflect on their professional successes from 2024 and look ahead to 2025.
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Season 2
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Episode 1
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36:55
What’s Next in Multifamily Marketing: 2025 Trends with Sarah Wieman
Multifamily marketers, are you ready for 2025 to be your best year ever? Sarah Wieman, Regional Sales Manager at REACH by RentCafe spills all the secrets on what multifamily marketers are focusing on right now to set themselves apart for ...
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Season 1
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Episode 18
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50:46
Geo-fencing: A Marketer’s Best-Kept Secret with Matthew Kilmurry
If you want to know what the next big thing in multifamily marketing will be then this episode is for you. Matthew Kilmurry, founder of ApartmentGeofencing.com talks to co-hosts Anne Baum...
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Season 1
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Episode 17
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41:35
The Future is Now: Brand Strategies, Gap Analysis, and Standing Out with Lauren Dewey
In this episode, Chris and Anne sit down with Lauren Dewey, founder of Lauren Dewey Consulting, to discuss why the time is now for multifamily marketers to embrace the power of brand and how ...
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Season 1
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Episode 16
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37:17
Spotlight on Property Websites: Building for the Future with Jon Simpson
How are prospects interacting with our property websites and how can we, as marketers, ensure we are maximizing our number one asset? Jon Simpson, founder of Swifty and C...
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Season 1
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Episode 15
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48:09
Speed to Lease: Using AI and Tech for Lease Acceleration with Paul Yount
What happens when AI and technology team up with humans to create the ultimate tech stack? Leads convert to leases faster, ramping up revenue and cutting down on friction in the leasing process. In this episode, Paul Yount, Industry Principal a...
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Season 1
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Episode 14
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48:41
The Blueprint Edition: AI, The Property Brothers, Data, Role Specialization, & Everything In-Between
Shelly Steitz, fractional multifamily CMO and marketing consultant, and Justin Jones, AI Evangelist, join co-host Anne Baum to recap one of the most epic real estate conferences of the year, Blueprint.&n...
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Season 1
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Episode 13
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50:42
Networking Makes Multifamily Marketers Go Round: Words of Wisdom with Janet Rosseth
Multifamily marketing legend, Janet Rosseth, founder of Cadence Marketing Solutions and Cadence Run Club, talks with co-host Anne Baum about her start in ...
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Season 1
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Episode 12
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39:45
Staying Ahead of the Curve: Pushing Multifamily Marketing Forward with Debbie Balaker
In this episode, Chris and Anne sit down with Debbie Balaker, Director of Marketing and Training at M. Shapiro Real Estate Group to talk all things marketing and how she's staying ahead of the curve by constantly testing and mastering new tacti...
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Season 1
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Episode 11
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37:52
Reimagining Apartment Websites: Do Our Prospects Want More?
In this episode, Chris and Anne discuss one of our most important assets - the property website. As prospect behavior evolves, we question if the tried and true format of websites is still relevant, what are must-have features, and how mu...
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Season 1
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Episode 10
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33:01
Changing the Apartment Marketing Game: The Shift in Search Behavior with Eden Chai
Eden Chai, co-founder of Flair, takes The Apartment Department co-hosts Chris and Anne through a fascinating journey of how searcher behavior, the introduction of new search experiences like TikTok and SGE (Search Generative Experience) in Goog...
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Season 1
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Episode 9
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41:16
Branding & Resident Retention: Resetting Our Standards with Jude Chiy
Jude Chiy, founder of Flamingo, an all-in-one resident retention platform and a proponent of challenging the norms, joins Chris and Anne to discuss his views on the power of branding for property managemen...
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Season 1
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Episode 8
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45:54
TikTok Ads and Geo-Fencing: Diving into Digital Marketing Solutions with Rent
Austin Clem, Senior Solutions Specialist from Rent, joins Chris and Anne to discuss how to use TikTok ads and geo-fencing to boost brand awareness, drive leads, or maintain occupancy. Austin gives his expert advice on success metrics to u...
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Season 1
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Episode 7
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34:38
Five Stars: Unpacking the Impact of Ratings on Apartment Marketing & Operations
In this episode, Chris and Anne discuss how marketers can reshape the conversation around online reputation with operations teams to demonstrate the impact on NOI. Bonus: Chris talks about his favorite strategies for driving positive revi...
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Season 1
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Episode 6
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21:15
AIM 2024: Our Must-Do Takeaways!
Join Anne and Chris as they discuss key themes from AIM (Apartment Innovation & Marketing) Conference and items we are going to implement into our marketing strategies including revisiting online forums like Reddit, using video to your adva...
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Season 1
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Episode 5
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23:12
Foolproof Way to Increase Conversion Rates: The Power of Follow-Ups
Chris and Anne discuss how increasing average follow ups with prospects can skyrocket lead to lease conversions rates. Bonus: Chris shares how he's successfully motivated site teams to increase follow ups per prospect.Produced by ...
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Season 1
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Episode 4
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23:50
Time is Money: Reducing Average Days Vacant for Increased Revenue
Join Chris and Anne as they delve into why reducing average days vacant is crucial for boosting revenue. They share their top strategies for minimizing vacancy periods by promoting stale units. Easy to implement takeaways for marketing an...
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Season 1
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Episode 3
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18:38
The Role of Internet Listing Services (ILS) in the Marketing Mix
In this episode, Chris and Anne discuss the role of Internet Listing Services (ILS) in our apartment marketing mix. This includes the value of ILS sources, what metrics we measure for success, and how to balance your marketing mix.&...
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Season 1
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Episode 2
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24:09