The Apartment Department
Multifamily marketing does not stand still. Neither do we.
The Apartment Department is a podcast for multifamily (apartment) marketers, operators and industry partners who want to think differently about how marketing drives performance.
Through conversations with marketing leaders, suppliers, and operators who are shaping the future of multifamily, we focus on what they are building, testing, and refining to strengthen marketing teams and drive measurable results.
Our goal is simple. We want you to leave each episode with a new perspective and at least one idea worth testing.
Hosted by Anne Baum and Chris Johnson, exploring how strategy, systems, and performance intersect in multifamily.
Produced by Carlos Marquez.
The Apartment Department
How Apartment Search is Changing with Martin Canchola
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This week, Anne and Chris sit down with Martin Canchola, co-founder and chief strategy officer of Apartment SEO and founder of Multifamily Builders Club, for a conversation about how apartment search is evolving and what multifamily marketers should actually be paying attention to right now.
Martin explains why many of the SEO fundamentals marketers have heard about for years, like local listings, reputation management, FAQs, schema markup, and helpful content, are becoming critical again as platforms like Google, ChatGPT, YouTube, Reddit, and Bing reshape how renters discover apartments online.
The conversation explores:
- Why Google Business Profile and Yelp still matter
- How reviews and sentiment influence visibility
- Why video may become one of the biggest opportunities in multifamily marketing
- How marketers can experiment with emerging tools without getting overwhelmed
- What operators should prioritize first as search behavior continues to change
Martin also shares the vision behind the Multifamily Builders Club and why curiosity, experimentation, and AI fluency are becoming increasingly valuable skills for multifamily marketers.
This episode is packed with practical takeaways for anyone trying to understand where apartment search is headed and how to stay visible as the landscape evolves.
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