The Apartment Department
Multifamily marketing does not stand still. Neither do we.
The Apartment Department is a podcast for operators, marketers, leasing professionals, and industry partners who want to think differently about how marketing drives performance.
Through conversations with operators, marketing leaders, and industry partners shaping the future of multifamily, we focus on what they are building, testing, and refining to strengthen marketing teams and drive measurable results.
Our goal is simple. We want you to leave each episode with a new perspective and at least one idea worth testing.
Hosted by Anne Baum and Chris Johnson, exploring how strategy, systems, and performance intersect in multifamily.
Produced by Carlos Marquez.
Podcasting since 2024 • 44 episodes
The Apartment Department
Latest Episodes
Stop Marketing in a Silo: Bridging Strategy and Site Teams
Marketing cannot operate in a silo. When strategy lives in one department and execution lives in another, performance breaks down.In this episode, Paul McClain, founder of AiinaT Brand Solutions, joins us...
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Season 3
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Episode 8
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49:58
Jillian Fikkert on Earning a Seat at the Table: How Marketing Leaders Build Internal Influence
In this episode, Jillian Fickert of Buckingham Companies joins Anne Baum and Chris Johnson for a practical conversation about what it really takes to make marketing a trusted, strategic function inside a multifamily organization.They exp...
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Season 3
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Episode 7
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52:12
Renters Decide Before They Tour: The New Reality of Multifamily Marketing
In this episode of The Apartment Department, Anne and Chris sit down with D.D. Cobb, Regional Director at Apartments.com, to unpack how the apartment search has fundamentally changed.Today’s renters are making decisi...
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Season 3
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Episode 6
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53:18
Collaboration and Creativity in Multifamily with Kara Rafferty
In this episode Anne and Chris sit down with Kara Rafferty, National Director of Sales at Apartment Geo-Fencing, for a long-anticipated conversation on what collaboration in multifamily really looks like.Kara brings a wide-ranging perspe...
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Season 3
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Episode 5
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57:35
