The Apartment Department
Multifamily marketing does not stand still. Neither do we.
The Apartment Department is a podcast for multifamily (apartment) marketers, operators and industry partners who want to think differently about how marketing drives performance.
Through conversations with marketing leaders, suppliers, and operators who are shaping the future of multifamily, we focus on what they are building, testing, and refining to strengthen marketing teams and drive measurable results.
Our goal is simple. We want you to leave each episode with a new perspective and at least one idea worth testing.
Hosted by Anne Baum and Chris Johnson, exploring how strategy, systems, and performance intersect in multifamily.
Produced by Carlos Marquez.
The Apartment Department
Latest Episodes
Escaping Multifamily's Sea of Sameness with Stacey Feeney
Apartment communities have never looked more alike. Luxury finishes, similar amenities, nearly identical websites, and now AI-generated marketing are making it harder than ever to stand out.So how do you create something renters actually...
Go-to-Market: The Framework for Better Customer Experiences
Go-to-market is a well-established business framework, but it's a concept that's only beginning to gain traction in multifamily. In this episode, Anne Baum and Chris Johnson sit down with Mike Wolber, Chief Sales Officer at Apartment List, to e...
The Rise of Identity Economics in Multifamily
What if renters aren't choosing communities based on amenities at all?In this episode, Lia Nichole Smith, Chief Brand Strategist at Spherexx, joins Anne Baum and Chris Johnson to explore the rise of identity economics and what it means f...
The Future of Leasing Is Built on Renter Conversations with Andrea Taylor
Andrea Taylor, Founder and CEO of Livsee, joins Anne Baum and Chris Johnson to discuss how AI is reshaping multifamily leasing, pricing, and operations by turning renter conversations into a continuous source of intelligence.Andrea share...
How Apartment Search is Changing with Martin Canchola
This week, Anne and Chris sit down with Martin Canchola, co-founder and chief strategy officer of Apartment SEO and founder of Multifamily Builders Club, for a conversation about how apartment search is evolving and what multifamily marketers s...
