The Apartment Department
Multifamily marketing does not stand still. Neither do we.
The Apartment Department is a podcast for multifamily (apartment) marketers, operators and industry partners who want to think differently about how marketing drives performance.
Through conversations with marketing leaders, suppliers, and operators who are shaping the future of multifamily, we focus on what they are building, testing, and refining to strengthen marketing teams and drive measurable results.
Our goal is simple. We want you to leave each episode with a new perspective and at least one idea worth testing.
Hosted by Anne Baum and Chris Johnson, exploring how strategy, systems, and performance intersect in multifamily.
Produced by Carlos Marquez.
The Apartment Department
The Next Chapter of Property Management with Jacob Carter
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Property management is entering a new chapter, and it will be shaped by more than technology alone.
In this episode of The Apartment Department, Anne Baum and Chris Johnson sit down with Jacob Carter, founder of Nurture Boss and author of AI in Property Management, for a wide-ranging conversation about where the industry is headed. What begins with Jacob's new book quickly expands into a discussion about the evolution of on-site teams, the changing role of leasing professionals, practical technology adoption, and the rise of AI agents.
In this episode, you'll discover:
- Why the role of the leasing professional is changing.
- What AI agents are and why they could reshape property management.
- Why user experience matters more than another dashboard.
- What vendor accountability should look like in an AI-powered industry.
- Why managing AI agents may become part of every job.
Whether you're leading marketing, operations, technology, or an on-site team, this conversation offers a thoughtful perspective on where property management is headed next
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