The Apartment Department - A Podcast for Multifamily Marketers
Welcome to The Apartment Department - the podcast for multifamily marketers by multifamily marketers, co-hosted by Chris Johnson and Anne Baum and produced by Carlos Marquez.
The purpose of The Apartment Department is to invite collaboration within the multifamily marketing space through discussions around data, going back to basics, digital marketing, and adapting to changes in apartment marketing by thinking differently. Our goal for every episode is for our listeners to walk away with one actionable item you can implement within your organization.
We invite you to listen, comment, follow our page, share episodes, and invite yourself on as a guest (seriously, though, we love collaboration). We appreciate your support, and welcome to The Apartment Department!
The Apartment Department - A Podcast for Multifamily Marketers
AI Fluency: Moving from Concept to Practice in Multifamily
In this episode, Chris and Anne speak with Tamela Coval and Tami Siewruk, two of the creators of Multifamily NEXT, a series of hands-on workshops designed to integrate artificial intelligence into the apartment industry. The guests explain that their "hackathon-style" events are moving beyond abstract concepts to help property owners and executives achieve AI fluency and operational efficiency. They emphasize that while AI will not replace humans, it requires a human-in-the-loop approach to maintain brand voice, manage data security, and avoid the pitfalls of "garbage in, garbage out" information. The discussion highlights the necessity for leadership and onsite teams to evolve alongside technology to prevent job displacement. By partnering with vetted implementation providers, the initiative aims to replace fragmented "Frankenstein" tech stacks with streamlined, AI-powered strategies for marketing, leasing, and renewals. The future of AI for real estate professionals is to embrace AI literacy as a standard requirement for the modern workplace.
Flamingo - Resident Retention App
400K+ units use Flamingo’s Resident Retention Platform to stop Retention Leak & hit 63%+ retention.
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