The Apartment Department - A Podcast for Multifamily Marketers
Welcome to The Apartment Department - the podcast for multifamily marketers by multifamily marketers, co-hosted by Chris Johnson and Anne Baum and produced by Carlos Marquez.
The purpose of The Apartment Department is to invite collaboration within the multifamily marketing space through discussions around data, going back to basics, digital marketing, and adapting to changes in apartment marketing by thinking differently. Our goal for every episode is for our listeners to walk away with one actionable item you can implement within your organization.
We invite you to listen, comment, follow our page, share episodes, and invite yourself on as a guest (seriously, though, we love collaboration). We appreciate your support, and welcome to The Apartment Department!
The Apartment Department - A Podcast for Multifamily Marketers
Turbocharge your Google Ranking with Hyper-Effective Local Pages: An AI Love Story
In this episode, Chris and Anne talk with Jon Simpson, about Swifty's Hyper-Effective Local Pages (HELP). AI-powered landing pages built for how renters search — by neighborhood, landmark, and location. Jon tells us the story of how they developed HELP and how this strategy helps their clients rank quickly in Google. And of course, no episode would be complete without predictions about the future of multifamily marketing.