The Apartment Department - A Podcast for Multifamily Marketers
Welcome to The Apartment Department - the podcast for multifamily marketers by multifamily marketers, co-hosted by Chris Johnson and Anne Baum and produced by Carlos Marquez.
The purpose of The Apartment Department is to invite collaboration within the multifamily marketing space through discussions around data, going back to basics, digital marketing, and adapting to changes in apartment marketing by thinking differently. Our goal for every episode is for our listeners to walk away with one actionable item you can implement within your organization.
We invite you to listen, comment, follow our page, share episodes, and invite yourself on as a guest (seriously, though, we love collaboration). We appreciate your support, and welcome to The Apartment Department!
The Apartment Department - A Podcast for Multifamily Marketers
AI, Customization, and Humans: The Formula for Leasing Success
In this episode, Chris and Anne sit down with Jacob Carter, founder of Nurture Boss, to discuss the how conversational AI + humans can revolutionize the leasing and resident experience by offering a customized, intuitive, responsive communication machine. In addition, they discuss the importance of AI tools using the PMS as the data source of truth and how operators can lead the charge on creating a more open system for sharing data across vendors.