The Apartment Department - A Podcast for Multifamily Marketers
Welcome to The Apartment Department - the podcast for multifamily marketers by multifamily marketers, co-hosted by Chris Johnson and Anne Baum and produced by Carlos Marquez.
The purpose of The Apartment Department is to invite collaboration within the multifamily marketing space through discussions around data, going back to basics, digital marketing, and adapting to changes in apartment marketing by thinking differently. Our goal for every episode is for our listeners to walk away with one actionable item you can implement within your organization.
We invite you to listen, comment, follow our page, share episodes, and invite yourself on as a guest (seriously, though, we love collaboration). We appreciate your support, and welcome to The Apartment Department!
The Apartment Department - A Podcast for Multifamily Marketers
The Future is Now: Brand Strategies, Gap Analysis, and Standing Out with Lauren Dewey
In this episode, Chris and Anne sit down with Lauren Dewey, founder of Lauren Dewey Consulting, to discuss why the time is now for multifamily marketers to embrace the power of brand and how analyzing your entire marketing and leasing process to find the leaks is a game changer.
Bonus: Lauren tells us what property management companies are focusing on for 2025 and her take on on-site centralization's viability.