The Apartment Department
Multifamily marketing does not stand still. Neither do we.
The Apartment Department is a podcast for multifamily (apartment) marketers, operators and industry partners who want to think differently about how marketing drives performance.
Through conversations with marketing leaders, suppliers, and operators who are shaping the future of multifamily, we focus on what they are building, testing, and refining to strengthen marketing teams and drive measurable results.
Our goal is simple. We want you to leave each episode with a new perspective and at least one idea worth testing.
Hosted by Anne Baum and Chris Johnson, exploring how strategy, systems, and performance intersect in multifamily.
Produced by Carlos Marquez.
The Apartment Department
How Top Operators Use TikTok, Geo-Fencing, and Branding to Lease Apartments Faster
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Multifamily marketing is evolving faster than ever, from social media advertising to geofencing and interactive property experiences. Operators who test and master new tactics gain a significant edge in leasing performance.
In this episode of The Apartment Department, Chris and Anne sit down with Debbie Balaker and she shares how she stays ahead of the curve by constantly experimenting with emerging marketing technologies and tactics across multifamily communities, including lease-ups and manufactured home communities.
The conversation covers actionable strategies to improve marketing performance, including social advertising, branding, interactive property experiences, and location-based marketing.
In this episode we discuss:
• How TikTok and social advertising can drive leasing traffic
• Using geo-fencing to target prospective renters
• The role of branding in multifamily marketing
• Interactive site maps and other property tech tools
• Testing new tactics for lease-ups and community marketing
Key Topics:
multifamily marketing strategies, apartment marketing, lease-up marketing, TikTok advertising, geo-fencing, property branding, interactive site maps
The Apartment Department explores the people, systems, and strategies shaping the future of multifamily.
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