The Apartment Department
Multifamily marketing does not stand still. Neither do we.
The Apartment Department is a podcast for multifamily (apartment) marketers, operators and industry partners who want to think differently about how marketing drives performance.
Through conversations with marketing leaders, suppliers, and operators who are shaping the future of multifamily, we focus on what they are building, testing, and refining to strengthen marketing teams and drive measurable results.
Our goal is simple. We want you to leave each episode with a new perspective and at least one idea worth testing.
Hosted by Anne Baum and Chris Johnson, exploring how strategy, systems, and performance intersect in multifamily.
Produced by Carlos Marquez.
The Apartment Department
Can TikTok Ads Lease Apartments? Using Geo-Fencing and Social Ads in Multifamily Marketing
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Digital marketing channels are evolving quickly in the multifamily industry. From social media advertising to location-based targeting, operators have more tools than ever to reach potential renters.
In this episode of The Apartment Department, Chris and Anne are joined by Austin Clem, a digital marketing strategist, to explore how apartment marketers can use TikTok advertising and geo-fencing strategies to increase brand awareness, generate leasing leads, and maintain occupancy.
Austin shares how different marketing approaches should change depending on occupancy levels, budget constraints, and property type. The conversation also explores which metrics actually matter when evaluating digital advertising performance.
In this episode we discuss:
• How TikTok ads can work for apartment marketing
• What geo-fencing is and how it targets renters
• Digital marketing strategies based on occupancy levels
• Budget considerations for multifamily advertising
• Metrics operators should track to measure marketing success
Key Topics:
apartment digital marketing, TikTok ads for apartments, geo-fencing marketing, multifamily advertising strategy, apartment leasing leads
The Apartment Department explores the people, systems, and strategies shaping the future of multifamily.
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