The Apartment Department
Multifamily marketing does not stand still. Neither do we.
The Apartment Department is a podcast for multifamily (apartment) marketers, operators and industry partners who want to think differently about how marketing drives performance.
Through conversations with marketing leaders, suppliers, and operators who are shaping the future of multifamily, we focus on what they are building, testing, and refining to strengthen marketing teams and drive measurable results.
Our goal is simple. We want you to leave each episode with a new perspective and at least one idea worth testing.
Hosted by Anne Baum and Chris Johnson, exploring how strategy, systems, and performance intersect in multifamily.
Produced by Carlos Marquez.
The Apartment Department
Apartment Reviews & Ratings: How Online Reputation Impacts Leasing and NOI
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Online reviews have become one of the most powerful forces shaping renter decisions. A few stars on a listing can influence leasing traffic, brand perception, and ultimately property performance.
In this episode of The Apartment Department, Chris and Anne explore how apartment ratings and reviews impact both marketing performance and onsite operations.
They discuss how marketers can reframe the conversation around reputation management with operations teams, connect reviews to property performance, and demonstrate the real financial impact on NOI.
Chris also shares some of his favorite strategies for generating more positive resident reviews and building a stronger online reputation.
In this episode we discuss:
• Why apartment reviews influence leasing decisions
• How online ratings affect marketing performance
• Connecting reputation management to NOI
• How marketers can collaborate with operations teams
• Strategies for driving more positive resident reviews
Key Topics:
apartment reviews, multifamily reputation management, online reviews for apartments, property management marketing, apartment ratings, leasing conversion
The Apartment Department explores the people, systems, and strategies shaping the future of multifamily.