The Apartment Department
Multifamily marketing does not stand still. Neither do we.
The Apartment Department is a podcast for multifamily (apartment) marketers, operators and industry partners who want to think differently about how marketing drives performance.
Through conversations with marketing leaders, suppliers, and operators who are shaping the future of multifamily, we focus on what they are building, testing, and refining to strengthen marketing teams and drive measurable results.
Our goal is simple. We want you to leave each episode with a new perspective and at least one idea worth testing.
Hosted by Anne Baum and Chris Johnson, exploring how strategy, systems, and performance intersect in multifamily.
Produced by Carlos Marquez.
The Apartment Department
Apartment Listing Sites Explained: How ILS Platforms Fit Into Multifamily Marketing
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Internet Listing Services (ILS) remain one of the most debated channels in multifamily marketing. Are apartment listing sites still the backbone of leasing traffic or just an expensive line item in the marketing budget?
In this episode of The Apartment Department, Chris and Anne discuss the real role ILS platforms play in today’s apartment marketing mix and how operators should evaluate their performance.
They break down how multifamily teams measure ILS success, what metrics actually matter for leasing outcomes, and how operators should think about balancing listing services with other marketing channels.
In this episode we discuss:
• The role of Internet Listing Services in apartment marketing
• How multifamily teams measure ILS performance
• The metrics that actually matter for leasing success
• How to balance ILS with other marketing channels
• Using data to take calculated risks with marketing strategy
Key Topics:
multifamily marketing, apartment marketing strategy, internet listing services, apartment listing sites, leasing lead sources, property management marketing
The Apartment Department explores the people, systems, and strategies shaping the future of multifamily.
Flamingo - Resident Retention App
400K+ units use Flamingo’s Resident Retention Platform to stop Retention Leak & hit 63%+ retention.