The Apartment Department
Multifamily marketing does not stand still. Neither do we.
The Apartment Department is a podcast for multifamily (apartment) marketers, operators and industry partners who want to think differently about how marketing drives performance.
Through conversations with marketing leaders, suppliers, and operators who are shaping the future of multifamily, we focus on what they are building, testing, and refining to strengthen marketing teams and drive measurable results.
Our goal is simple. We want you to leave each episode with a new perspective and at least one idea worth testing.
Hosted by Anne Baum and Chris Johnson, exploring how strategy, systems, and performance intersect in multifamily.
Produced by Carlos Marquez.
The Apartment Department
Latest Episodes
Myths Vs. Truths in the AI Search Era with Brooke Henderson
There’s no shortage of opinions about how AI is changing search. But a lot of what marketers are hearing doesn’t hold up.In this episode of The Apartment Department, Anne Baum and Chris Johnson sit down with Brooke Henderson of Birdeye t...
Operator Confessions: What Vendors Really Need to Hear with Kim Boland
Most vendors never find out why they lost the deal. This episode tells them.Anne Baum and Chris Johnson sit down with Kim Boland, a multifamily marketer with more than 18 years in the industry, for a candid look at what operators wish ve...
From Search to Conversation: The New Renter Journey with Reid Wicoff
The renter journey is changing, but multifamily marketing does not need to throw everything out and start over.In this episode of The Apartment Department, Anne Baum and Chris Johnson sit down with Reid Wicoff, founding partner ...
The New 15 Seconds of Multifamily Marketing with Kristi Fickert
Streaming TV has changed significantly in the past year, and the opportunity for multifamily marketers has changed with it.In this episode of The Apartment Department, hosts Anne Baum and Chris Johnson welcome Kristi Fickert, SV...
Toni, Toni, Toni and the Great Human Recalibration
What happens when an industry becomes so focused on technology, automation and efficiency that it forgets the humans at the center of the experience?In this episode of The Apartment Department, Anne Baum and Chris Johnson sit do...
