The Apartment Department - A Podcast for Multi-Family Marketers

The Role of Internet Listing Services (ILS) in the Marketing Mix

May 03, 2024 Chris Season 1 Episode 2
The Role of Internet Listing Services (ILS) in the Marketing Mix
The Apartment Department - A Podcast for Multi-Family Marketers
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The Apartment Department - A Podcast for Multi-Family Marketers
The Role of Internet Listing Services (ILS) in the Marketing Mix
May 03, 2024 Season 1 Episode 2
Chris

Send us a Text Message.

In this episode, Chris and Anne discuss the role of Internet Listing Services (ILS) in our apartment marketing mix.  This includes the value of ILS sources, what metrics we measure for success,  and how to balance your marketing mix.  Bonus: Chris talks about how he is using data to take calculated risks with his marketing strategy.

Produced by Carlos Marquez

Show Notes

Send us a Text Message.

In this episode, Chris and Anne discuss the role of Internet Listing Services (ILS) in our apartment marketing mix.  This includes the value of ILS sources, what metrics we measure for success,  and how to balance your marketing mix.  Bonus: Chris talks about how he is using data to take calculated risks with his marketing strategy.

Produced by Carlos Marquez