The Apartment Department
Multifamily marketing does not stand still. Neither do we.
The Apartment Department is a podcast for multifamily (apartment) marketers, operators and industry partners who want to think differently about how marketing drives performance.
Through conversations with marketing leaders, suppliers, and operators who are shaping the future of multifamily, we focus on what they are building, testing, and refining to strengthen marketing teams and drive measurable results.
Our goal is simple. We want you to leave each episode with a new perspective and at least one idea worth testing.
Hosted by Anne Baum and Chris Johnson, exploring how strategy, systems, and performance intersect in multifamily.
Produced by Carlos Marquez.
The Apartment Department
Latest Episodes
Performance Management in Multifamily: How to Build a Results-Driven Team
This week, Anne and Chris welcome back Jude Chiy, founder and CEO of Flamingo, for one of their most candid and wide-ranging conversations yet. Jude opens up about the early struggles that shaped his leadership style, including hiring mistakes ...
The Shift from Reactive Marketing to Performance Partner with Justin Godwin
Marketing and operations are aligned around the same goal: stronger performance across the portfolio. In practice, that alignment often takes shape through reactive and responsive workflows.In this episode, Justin Godwin, Director of Mar...
From Photos to Performance: Building a Visual Content System That Drives Leasing
What role does visual content actually play in apartment performance—and why are most operators still treating it like a one-off asset instead of a system?In this episode, Anne Baum and Chris Johnson sit down with Izzy Carunungan of LCP ...
Stop Marketing in a Silo: Bridging Strategy and Site Teams
Marketing cannot operate in a silo. When strategy lives in one department and execution lives in another, performance breaks down.In this episode, Paul McClain, founder of AiinaT Brand Solutions, joins us...
Jillian Fikkert on Earning a Seat at the Table: How Marketing Leaders Build Internal Influence
In this episode, Jillian Fickert of Buckingham Companies joins Anne Baum and Chris Johnson for a practical conversation about what it really takes to make marketing a trusted, strategic function inside a multifamily organization.They exp...
